Several factors can influence settlement negotiations in a personal injury case, including:

1. Liability: The strength of the evidence demonstrating that the defendant was at fault for the plaintiff's injuries is a critical factor in settlement negotiations. If liability is clear, the defendant may be more willing to settle the case.

2. Damages: The severity of the plaintiff's injuries and the amount of damages they are seeking can also impact settlement negotiations. If the plaintiff is seeking a significant amount of compensation, the defendant may be less likely to settle the case.

3. Insurance coverage: The amount of insurance coverage available can also influence settlement negotiations. If the defendant has substantial insurance coverage, they may be more willing to settle the case.

4. Negotiation skills: The negotiation skills of the plaintiff's attorney and the defendant's attorney can also impact settlement negotiations. Attorneys who are skilled negotiators may be able to reach a favorable settlement for their clients.

5. Trial risk: The likelihood of the case going to trial and the potential outcome of the trial can also impact settlement negotiations. If the defendant believes that the plaintiff may win a large verdict at trial, they may be more willing to settle the case.

6. Reputation: The reputation of the plaintiff's attorney and the defendant can also influence settlement negotiations. An attorney with a reputation for winning large verdicts may be able to negotiate a larger settlement for their client.

7. Time and expense: Settlement negotiations can be time-consuming and expensive. Both parties may be motivated to settle the case in order to avoid the time and expense of a trial.

These are just a few of the many factors that can influence settlement negotiations in a personal injury case. It's important to work with an experienced personal injury attorney who can help you navigate these factors and negotiate a fair settlement on your behalf.